May 17, 2019 By Evan Bailey
Wow, it has been a long time since I've been able to sit down and update the blog and the site. A LOT has changed in the last 5 months! So.... there is much more to the story but I'll try and make it short and sweet :-) After 7.5 years in business we decided to shut down our wedding dress business Esila Bridal. As many of you know for the last year and half we've been operating it out of the location on Spring Cypress just East of Ella. My wife was primarily helping the brides running the sales side (obviously) while I did the finances, shipping, cleaned the windows, took out the trash, etc.
Our bridal business had a great first year in the new space, we helped so many beautiful brides from all over Texas, Oklahoma, Louisiana, a few other states, and we sold more than we ever had in previous years. I'm confident that if we could have continued, it would have continued to grow and we will miss working with all of the brides in the area. BUT.... our kids are still very young and are growing up way too fast! A small business can take all of your time and energy and our boys needed more of their mom. I also needed/wanted a business that I could be more active in and spend my time doing something that I love.
The last 5 months has flown by and and we are a couple months behind getting this shop up and running but as many of you may know, there are a lot of details that have to be finalized before starting another business! The last few months my family has been mountain biking around our neighborhood trails, many times on the Timerlane trail (which is great for families), the Cypresswood trail, and we even ventured off to Rocky Hills Ranch for a day which was an awesome experience. We've taken tons of photos and videos which I will need to edit and post on our channel very soon (so behind!). Not all of our rides have been awesome, but for the most part, it has been great to introduce the amazing sport of mountain biking to my family and get them involved. We get them off of the screens to see nature, get exercise, and learn how to build valuable mental and physical skills.
The mission and goals of Biking Roots is to help get more families and people in the Houston area get into mountain biking. No we do not have mountains but so many people that I've introduced to the trails in our area had no idea it was this fun and wish they would have started earlier. That is all made possible by GHORBA and all the volunteers that have put in countless hours carving out trails, building bridges and berms, and maintaining the trails (Read the previous post on GHORBA and how to join).
Since we are starting out small, we will be focusing on getting quality mountain bikes into the hands of families at a competitive starting point. Since we realize that getting into the sport of mountain biking can be financially daunting for many of us, we will have a great inventory of used mountain bikes to help more people get into the sport on bikes that are fun to ride on trails. We will not have heavy Walmart bricks (no offense to Walmart but most of their bikes are tanks and therefore stink on the trails!).
Initially we will not have a service department and will instead focus our time and energy on sales, rentals, consignments, vinyl wraps, group rides, and kid bike clubs. There is a lot more information that will come forward in the next few weeks and months. We want to meet and help as many people as we can in the Houston area and hope to see you out on the trails!